Case Study
A tough national brand
GoRugged
| Industry: | Rugged Devices |
| Location: | South Africa |
| Size: | National |
- MD (GoRugged) Adelia Taljaard
The Project Brief
The brief was focused on an experiential approach. Creating an eCommerce site that ranks well in search surrounded by video content that echoes the brand philosophy... Go Rugged, Go Anywhere. A video was created as a site opener to convey this message across activities and age groups. The home page showcases top sellers and products are added to cart and paid within three easy to navigate windows. Google Ads are used to keep the product's front and center in Google Search.
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