Things to consider when designing a brochure

BY Riaan Miles
A brochure is a document or a booklet with text and images, which advertises the products or services offered by a company.  

Brochures are cost effective, which makes them the most popular marketing tool for small and medium sized businesses. This also means that for each kind of product, there are thousands of brochures in the market!  You need to design your brochure better and more attractive than your competitor to make an impression.

An effective brochure can be a powerful marketing tool. On the other hand, an ineffective brochure can shoot a business in the foot. Brochures can be expensive to produce, so here are some tips to make sure your brochure meets its objectives.  

Designing a brochure is a very personal experience for a brand.  No two can ever be exactly the same. 

Brochure dont's

Don't skimp and produce your own brochures, if you truly are serious about your business. Sure, you may be that one in a million multi-talented dude who can actually write, design and print quality brochures. Then again, you could be one of the 999,999 in a million who can not.

Get people who know how to write, design and print.

Don't think you can proof read your own writing. Picking up your own grammatical errors and typos is difficult. Most computers offer spell check but that doesn't differentiate between know and no, there and their, sale and sail, etc.

Don't ask your brochure to close a sale. A customer can go through many steps from product awareness to product purchase. A brochure is at the product awareness end of the process. A brochure should impress a reader enough to prompt them toward the next step to purchase.

Don't try to say everything in a brochure. While you can be more expansive than a print ad, you still can't bleat on about everything in detail. This cramps a brochure's style and inhibits response.

 September 29, 2014
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Brand Design
Riaan Miles

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