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  Search

Google My Business… the King Maker for Local SEO. 

BY Riaan Miles

A Google My Business listing on Google Maps is essential for competing in local targeted search visibility.  It’s free, but does require a degree of understanding and skill to harness the full potential of this facility.  Not all Google Map listings are equal. 


Having a personalised Google My Business Listing will deliver a myriad of statistics to your fingertips.  Harness the full power of this facility by linking it to your Google Analytics accounts.


Capitalise on the additional exposure your business can enjoy when your listing is shown for related searches on Google Maps.

 

Below is a brief explanation on how local listings work from the authors of the facility… Google.

 

Local results appear for people who search for businesses and places near their location. They're shown in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like to visit. In the image below, Google uses local results to suggest some options.

 

 

Why do I need a Google My Business Account?

 

  • The simple answer… without it, you will not appear in any local map listings.
  • It makes it possible to increase my local search traffic without breaking the bank.
  • You have the opportunity have multiple listings in Google search above the fold on Desktop SERP.
  • Having your listing visible on mobile creates an immediate facility for clients to navigate to your business or get in touch with you at the single click of a button.
  • If you have some Web Savvy you can do this registration yourself.

Critical considerations when registering your account:

  • Claim your business listing immediately.
  • Take control of the content and reviews shared on it.
  • Update all your information… and keep it accurate at all times.
  • Add your opening hours. This will remove the uncertainty about being open or not from your clients.
  • Do share images of your team, facilities, and work or products.
  • The public can request an edit on your behalf, so be sure to check on these and to remove them when inaccurate. An email with requests will be sent to the owner of the listing before being actioned at all times.
  • It is important to choose the correct category for your business. This information will have a major impact on how visible you are on maps for related searches.
  • Use the new “Post” facility and drive more traffic to your special offers and promotions or events.
  • Traffic that originates from an accurate listing will assist your SEO efforts greatly.

The advanced tactics to improve your visibility on "Google Maps”:

  • Use a picture or logo that will allow your business to rise above other listings.
  • Analyse your traffic and use the data to use Pay per click advertising via Social Media or Google Adwords during online rush hours.
  • Encourage reviews from satisfied clients. Build an exceptional online reputation.  REMEMBER… you are only as good as your last client review.  Your star rating will display with your listing.
  • Encourage visitors to interact with your listing by posting images while visiting your venue/business.
  • Get a professional photographer and take great shots of your team, your business, and your products. Stay away from DIY Mobile Phone shots if you can.

Get in touch with us if you need help!

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 October 09, 2017
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SEO
Riaan Miles

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   What an informative blog.    
Riaan Miles
October 15, 2017 11:07:27 AM
Admin - Riaan
October 18, 2017 12:01:02 PM
Thanks Esti. The idea is to help you grow without complicating things :).

Let's meet and see how IT DEsign CAN GIVE YOU A COMPETITIVE EDGE!

You can be visible to hundreds of clients actively searching for you online. Join us for a cup of coffee and we will show you how.

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